Why addressable markets aren’t what they used to be If you work in a startup and are meeting with investors, you are obligated to include a slide on your total addressable market, also lovingly referred to as the TAM. The TAM isn’t just reserved for startups of course. The notion of the size of the market is a key tenet for many investors. It makes sense. If you are putting your dollars into a company, there is a better chance the company will succeed if it’s operating in a big market rather than a niche one.
New Markets
New Markets
New Markets
Why addressable markets aren’t what they used to be If you work in a startup and are meeting with investors, you are obligated to include a slide on your total addressable market, also lovingly referred to as the TAM. The TAM isn’t just reserved for startups of course. The notion of the size of the market is a key tenet for many investors. It makes sense. If you are putting your dollars into a company, there is a better chance the company will succeed if it’s operating in a big market rather than a niche one.